Designer Real Estate…Designed to Sell!

Edmonton home sellers and buyers alike are amazed at our picture perfect listings. Surely they think we just have the “luck” of listing picture perfect homes. Not so. There’s a lot of work that goes into each and every one of our Designer Real Estate properties. Professional photography, interior styling, traditional and virtual staging and virtual decorating are key ingredients that are poured (with love) into each and every one of our properties for sale.

Designer Real Estate is the most comprehensive marketing program around. We use an interactive program that makes all of our listings stand out and fun for our buyers to view. Designer Real Estate creates interest and enables buyers to picture your home as their own.

Here’s a few before and afters of our listing at www.483LessardDrive.com

Lessard Real Estate

I would like to view a home in Lessard.

I would like to sell my home in Lessard.

I would like to buy a home in Lessard.

Rachel Schofield | KENNEDY Real Estate your Edmonton REALTOR® source for local Edmonton Real Estate and Lessard Homes For Sale.

Pre-MLS listing brought to you by Rachel Schofield: REALTOR® at KENNEDY Real Estate.

Attention Edmonton downtown condo buyers! Are you looking for location, style and affordability? Well, you can have it all! This well maintained, one bedroom condo is located in the heart of Oliver. Enjoy weekend barbecues and morning lattes, on this Jasper Avenue facing balcony.

With this downtown Oliver location, all the amenities you could possibly want are in walking distance. Talk a stroll to the River Valley, Grant MacEwan, Railtown, The Legislative grounds, City Centre & many of the fine establishments along Jasper Avenue. There’s also a bus that stops right in front of the building and the LRT is just a few blocks away. Welcome to the season’s finest apartment style condo in the heart of Oliver for just $129,900!

To see more of this condo, visit www.201-11025JasperAve.com. Click “Style Designer” to see how you can interactively re-decorate this space.

This informative article was brought to you today by our in-house “hybrid” REALTOR®/Interior Decorator:

Rachel Schofield Associate | REALTOR®
Your Downtown Area Specialist

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

I would like to view a home in Oliver.

I would like to buy a home in Oliver.

I would like to sell my home in Oliver.

Staging Tips for a Successful Sale.

When it comes to preparing and staging a home ,  every seller wants their home to sell not only fast but to also bring in top dollar. Does that sound good to you? Well, it’s not luck that makes that happen. It’s careful planning, and hiring the right real estate professional to help you with how to spruce up your home in such a way that it will send home buyers into a tizzy to get in their best offer as soon as possible.

To gain access to a list of the Top 10 Tips for Staging a property to sell, please fill in the information boxes below and I will share with you how to prep a house and turn it into an irresistible and marketable home.

Robyn Fisher

Associate

Your Edmonton REALTOR®

Edmonton HomeStager

KENNEDY Real Estate

Call us today…780-485-3010 and GET SOLD!Area Specialists | Lifestyle Marketing

Brought to you by Rachel Schofield: REALTOR® at KENNEDY Real Estate.

The owners of this 2-storey, west Edmonton home needed to make a quick sale and relocate out of province within less than 30 days.

Rachel Schofield, of KENNEDY took the listing and applied their Designer Real Estate formula: Professional photography + interior styling + virtual decorating = SOLD. This home was on the market for just 24 hours when the owner accepted an offer for nearly 100% of the list price.

Living room: professionally styled & photographed

Kitchen: professionally styled & photographed

Master bedroom: professionally styled & photographed

Additional bedrooms: professionally styled & photographed

To see more of this success story, go to the listing here. Click “Style Designer” to see how you can interactively re-decorate this space.

Stay tuned for future Designer Real Estate case studies.

This informative article was brought to you today by:

Rachel Schofield Associate | REALTOR®
Your Downtown Area Specialist

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

Pre-MLS listing brought to you by Rachel Schofield: REALTOR® at KENNEDY Real Estate.

Attention Edmonton home buyers: Location, style and affordability: you can have it all. This well maintained, 2 bedroom condo located in the heart of Oliver. Enjoy weekend barbecues and morning lattes, on this expansive, Jasper Avenue facing balcony. Meanwhile, rest safe knowing your vehicle is parked in a secure, underground parkade.

Don’t drive? All the amenities you could possibly want are in walking distance. Talk a stroll to the River Valley, Grant MacEwan, Railtown, The Legislative grounds, City Centre & many of the fine establishments along Jasper Avenue. There’s also a bus that stops right in front of the building and the LRT is just a few blocks away. Welcome to the season’s finest apartment style condo in the heart of Oliver for just $197,500.

To see more of this condo, go to the listing here. Click “Style Designer” to see how you can interactively re-decorate this space.

This informative article was brought to you today by:

Rachel Schofield Associate | REALTOR®
Your Downtown Area Specialist

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

Brought to you by Rachel Schofield: REALTOR® at KENNEDY Real Estate.

By now, you’ve heard a little about our Designer Real Estate. Here is another awesome sucess story. The owner of this 4 bedroom, Twin Brooks bungalow had it listed previously with a big-box brokerage for 2.5 years. Despite price reductions,  and multiple re-lists, the property remained unsold.

Rachel Schofield, of KENNEDY took the listing and applied their Designer Real Estate formula. First, she started with  neutralizing the property. The basement was repainted in fresh white, and the rooms were de-cluttered. The second step was to beautify the listing. Professional photography + interior styling + virtual decorating = SOLD. This home was sold for 98% of the list price.

Unstaged listing photos

Fresh paint + de-cluttering = ready to be staged, styled & sold!

Living room virtually decorated

Kitchen virtually decorated

Basement virtually decorated

To see more of this success story, go to the listing here. Click “Style Designer” to see how you can interactively re-decorate this space.

This informative article was brought to you today by:

Rachel Schofield Associate | REALTOR®
Your Downtown Area Specialist

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

Brought to you by Rachel Schofield: REALTOR® at KENNEDY Real Estate.

This downtown Edmonton 2-bedroom, 1010 square foot condo was listed during the summer season by a big-box brand name real estate brokerage. Unfortunately, the property was vacant and unstaged. The listing brought no offers and ultimately expired.

Rachel Schofield, of KENNEDY took the listing and applied their Designer Real Estate formula: Professional photography + traditional & virtual staging + virtual decorating = SOLD. This home was on the market for just 21 days when the owner was presented with multiple offers. The successful offer was accepted for 98% of list price.

This is what the condo looked like BEFORE:

Vacant and lifeless

This is what the listing looked like AFTER Designer Real Estate:

Virtually Staged Living Room

Virtually Staged Living Room Option #2

To see more of this success story, go to the listing here. Click “Style Designer” to see how you can interactively re-decorate this space. 

Click here fore more Designer Real Estate case studies.

This informative article was brought to you today by: 

Rachel Schofield Associate | REALTOR®
Your Downtown Area Specialist

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

Brought to you by Rachel Schofield: REALTOR® at KENNEDY Real Estate.

Foreclosures don’t have to be sad and forlorn looking. This bank-owned property was vacant and in need of a little pick-me-up.

Rachel Schofield, of KENNEDY took the listing and applied their Designer Real Estate formula: Professional photography + interior styling = SOLD. This condo was on the market for less than 2 weeks and sold with multiple offers.

The condo BEFORE:

Foreclosure “as is, where is”: vacant and unstaged

Professionally staged & photographed bedroom #1

Professionally staged & photographed bedroom #2

Professionally staged & photographed bathroom

To see more of this success story, go to the listing here.

Stay tuned for future Designer Real Estate case studies.

This informative article was brought to you today by: 

Rachel Schofield Associate | REALTOR®
Your Downtown Area Specialist

KENNEDY Real Estate
YourEdmontonREALTOR® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

How To Prepare Your Home For The Market…

“Move-in Ready”… “Turn-Key Condition”… This is what a home Seller and their REALTOR® want to “hear” from potential Buyers when they first list their home for sale.  A home in which no project needs to be completed.

You want to begin to impress the potential Buyer from the “Outside – In”… in other words it starts with curb-appeal.  Having your home attractive from the outside will not only entice the home Buyer, searching on the internet, to want to see more, you are also captivating those who are walking or driving by your property.

The outside of your home is what draws the Buyer in…, once they are inside, its time to really impress…

Below is a list of 10 projects that can and WILL serve to impress any potential home Buyer and their REALTOR®…

1. The Exterior Shell:  A new coat of paint, or replacing the vinyl siding may be needed.  Make sure you choose a neutral color that will appeal to the majority of home buyers.  For a little  jazz,  you could add  a splash of color by re-painting the front door.

2. Energy Efficient:  In order to receive top dollar for your home and to avoid a failed inspection report, now is the time to get these areas of your home in order.  Replace the old furnace and hot water tank, install new energy efficient windows, and have the roof and foundation inspected.

3. Landscape:  Get out there and trim your hedges, maybe you need to hire an arborist for your trees.  ”Greenify” your lawn,  If you have a perennial garden, replace the old mulch with new.  Draw attention to your home at night by adding outdoor lighting.  If a new home, have the fence finished and deck completed with privacy panels.

4. Flooring:  Your home’s floors need to sparkle…  Now’s the time to install hardwood or laminate.  If your unsure of what type of flooring to choose visit a few Show homes for ideas.

5. The Kitchen:  Always an important room in the home…you can give your kitchen a “face lift” by re-finishing or replacing the cupbards, replace the counter tops and plumbing fixtures and last but certainly not the least…replace your appliances.

6. The Bathroom:  Start with the smaller projects like re-caulking, replacing tile grout, repainting the walls and add new plumbing & lighting fixtures all this can make your bathroom look brand new.  For a little more, installing a new vanity with a vessel sink (above counter sink) always adds inspiring designer “vibes”.

7. Lighting & Interior Paint:  A well lit home can accent the best features of each room, however, if there are swag lamps still hanging it’s time for an update.  Play with a little color, paint a couple accent walls in your home.   Canned lighting can be used to highlight any décor and design element (such as your new accent walls).

8. Basement Development:  Having your basement professionally finished adds to the home’s useable square footage.  Finished basement homes sell faster, and will continue to do so.

9. Deep Clean:  Nothing you have done to improve your home will matter if your home is not clean.  This means a THOROUGH clean, this includes the areas in the home that are not normally cleaned on a regular basis…yes, you will have to pull out your appliances.

10. HOME STAGING:  Lastly, its time to allow the Buyer to envision their new life in your home.  Home Staging is about “enhancing what’s already there”.  Using this tool is a great cost-effective way to prepare your home for the market.  For more information on Home Staging visit this link:  www.edmontonhomestager.ca

Additional “Carrie’s Corner” Articles…

Additional “Edmonton Realtor: KENNEDY Real Estate” Articles… 

Carrie Wood
Business Development & REALTOR®
Edmonton’s Buyer Agent 

KENNEDY Real Estate
Your Edmonton Realtor® | Edmonton Home Stager

Call us today…780-485-3010 and GET SOLD!
Area Specialists | Lifestyle Marketing

REALTORS® : Looking for a great Team environment to grow your business…see our Brokerage Model for info on how to make that happen!

Living In St. Albert

Owning a home in St. Albert or Edmonton allows you to put down roots, and become a part of a great community. When you rent, your neighbors come and go as quickly as leases change or the weather.  When you own a home you can develop many lifelong relationships with your neighbors, and  your family has room to expand and grow.

Living in St. Albert  you are part of a community that has many opportunities for countless memories for your family, including great school system, 70KM of walking trails, Mark Messier Arena in the state of the art Recreation Center, Lois Hole Enjoy Centre ,farmers market, Arden Theatre only to mention a few.

There is a certain pride that comes with owning your own home.  This piece of property is yours, the land is yours, you can plant your family roots, plant trees or even a garden.  This is your gem, and you can cultivate it to meet your character, your needs  and your wants.  Your GEM, Your HOME will be a lifetime of memories, friendships, good times and important milestones. Owning your own home not only allows you to take pride in ownership, but helps grow home value and  assets.

I would be pleased to help you find your next HOME!

www.liveinstalbert.com

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